DESIGN OF COLLECTIVE CHOICES AND AGGREGATION OF PREFERENCES: FROM THE FEAR AND THE RHETORIC TO THE GAME THEORY AND NEUROMARKETING

Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing

Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing

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This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make caravan scissor jack their collective choices, legitimizing through this process their levels of social cohesion and mudra fitted tee paradoxically, the mechanisms which reaffirm the political domination.It basically highlights two alternatives in the collective election front to which contemporary societies are: an alternative based on the full information (truth) and the moral construction of consensus.Another alternative based on fear, distortion of information (falsehood), deception and manipulation of decision-making structures.

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